California zero-emission vehicle mandate spurs discussion
California’s recent ban on the sale of gasoline-powered vehicles by 2035 – and the auto industry’s apparent acceptance of it – represents a major momentum boost to the conversion to zero emission cars across the globe.
While there has been chatter for years about this conversion, continuing advances in electric vehicle technology, battery life and recharging capability, the emergence of public policy incentives and the public’s growing concern about climate change are lining up to nudge market transformation.
Last week, a Washington Post article argued that the forces driving this market shift face “a much heavier lift” – convincing skeptical consumers to come along for the ride.
“The (Biden) administration’s push to upend an entrenched culture of fossil-fuel-powered motoring comes as electric cars are struggling to shake their image as a trophy of coastal elites, unreliable and a headache to charge,” the Post wrote.
The Post cited a nationwide survey by Consumer Reports that revealed that while more than a third of consumers would consider purchasing an EV, concerns related to EV ownership must first be addressed, such as creating greater access to charging, extending vehicle range, and lowering purchase prices.
While 2035 is 13 years away, remember the adage that “dates on the calendar are closer than they may appear.” To read the Post article, follow this link.
